![]() The client should always have easy access to all the information about running a campaign. Simply put, that would mean you need to have 100% trust that the agency manages the account in the right way. But under no circumstances can you allow the situation that you don’t have complete access to your account. You may not have full knowledge about Google Ads and this may be one of the reasons why you decided to hire an agency or an employee to manage your Google Ads account on your behalf. Head of SEO & SEM What level of access to the account should the client have during cooperation with the agency? Thanks to the fact that the agency has administrative access to the account, the work process on that account is much more convenient and faster. For this purpose, it’s often necessary to grant access to your Google Ads account for an e-mail address combined with that specific tool (a simple example of such practice is linking a Google Analytics account to a Google Ads account). The agency operates various tools, which are linked to your account during the cooperation time. Why does the agency need administrative access to your account? More information on that subject can be found here: You can decide which users can undertake such actions as payments, change of payment method, or invoice generation by adding or removing their Google Payments profile in the Google Payments Center. Google Ads Account Ownership – How to grant access to Google Ads billings and payments? From the Setup menu select Account access.If you’re granting access to an agency, the most convenient method is to send the agency your account’s ID and then the agency will send an access request. ![]() Google Ads Account Ownership – How to accept an access request to a Google Ads Account? If you want to cancel the pending invitation, click REMOVE ACCESS in the Actions column. Once the invitation has been accepted, you’ll be sent a notification.
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